15 min read
Private Label vs Custom Formulation vs Co-Packing
Private label, white label, custom formulation, and co-packing compared: cost, timeline, NPN, formula ownership, and which path fits a first supplement launch.
Brand identity and positioning
We build your logo, colour palette, typography, and brand guidelines. More importantly, we help you figure out where your brand fits in a crowded supplement market.
The supplement market is crowded. Walk down any health store aisle and you'll see dozens of brands that look interchangeable. Same colors, same stock photography, same generic health claims. A strong brand identity is what separates the brands that grow from the ones that blend in.
We don't just design a logo and call it done. Our brand identity process starts with competitive analysis and positioning. Figuring out where your brand fits in the market and what makes it different. From there, we develop your visual identity: logo, color palette, typography, and a brand guidelines document that keeps everything consistent as you scale.
Every brand identity we create is designed with supplement packaging in mind. That means your colors work on labels, your typography is readable at small sizes, and your brand elements translate across bottles, pouches, boxes, and digital platforms.
What's Included
Logo, colour system, and typography package
Brand guidelines document for consistent use
Competitive positioning based on your target demographic
Why brands choose this service
Strategic positioning
We start with competitive analysis, not a mood board. Your brand identity is built on a positioning strategy that gives you a defensible space in the market.
Packaging-ready design
Every element is designed to work on supplement packaging. Readable at small sizes, printable on various materials, and consistent across formats.
Complete brand guidelines
A document your team and freelancers can reference to keep your brand consistent across every touchpoint. Packaging, website, social, and ads.
Related services
Where we manufacture
Our GMP-certified partner facilities run in six regions across Canada and the United States. Each region page covers the local network, dosage forms, and regulatory ground.
Ready to get started?
Tell us about your project and we'll put together a plan and quote tailored to your product, timeline, and budget.