Supplement Ingredient Library

Formulation, dosing, claims, and regulatory guidance for the actives driving North America's fastest-growing supplement categories.

Vitamins & Minerals

Essential micronutrients with long safety records and well-understood regulatory pathways in both Canada and the USA. The foundation of most wellness formulas.

Vitamin D3 supplement ingredient

Vitamin D3

The most trusted and best-selling vitamin in North America.

Vitamin D3 (cholecalciferol) is the preferred form for supplementation, with well-documented benefits for bone, immune, and mood support. Consumer recognition is universal, and regulatory pathways are among the simplest in the industry.

SoftgelLiquid dropsGummy
Magnesium Glycinate supplement ingredient

Magnesium Glycinate

The preferred form for sleep, stress, and muscle recovery positioning.

Magnesium glycinate (bisglycinate) is the most bioavailable and best-tolerated form of magnesium for supplementation. It dominates sleep, stress, and recovery formulas and commands premium pricing over cheaper magnesium oxide or citrate.

CapsulePowderStick pack
CoQ10 / Ubiquinol supplement ingredient

CoQ10 / Ubiquinol

The mitochondrial active that bridges heart, healthy aging, and statin support.

Coenzyme Q10 is a lipid-soluble compound essential to mitochondrial energy production. Ubiquinol is the reduced (active) form that absorbs better than the older ubiquinone, particularly in adults over 40. Strong evidence in heart failure, statin-related muscle symptoms, and healthy aging positioning.

SoftgelLiquidCapsule

Omega & Fatty Acids

EPA, DHA, and plant-based alternatives. Heart, brain, and joint positioning with strong clinical backing and a premium-friendly consumer perception.

Omega-3 (EPA/DHA) supplement ingredient

Omega-3 (EPA/DHA)

The heart, brain, and joint ingredient with the deepest clinical file.

EPA and DHA from marine sources are still the default omega-3 ingredients, with one of the deepest clinical files in the supplement industry. Brands differentiate on sourcing, concentration, and freshness more than on the ingredient itself.

SoftgelLiquidEnteric-coated softgel

Protein & Amino Acids

Performance, recovery, and longevity ingredients. Creatine, collagen, and branched-chain amino acids continue to dominate sports and beauty-from-within categories.

Creatine Monohydrate supplement ingredient

Creatine Monohydrate

The most-studied sports nutrition ingredient is going mainstream.

Creatine monohydrate is the most researched and most affordable form of creatine, with more than a thousand peer-reviewed studies behind it. It's expanding fast out of sports nutrition and into women's health, healthy aging, and cognitive formulas.

PowderCapsuleStick pack
Collagen Peptides supplement ingredient

Collagen Peptides

The workhorse of beauty-from-within, spreading into joint and gut formulas.

Hydrolyzed collagen peptides own the beauty-from-within category and are moving fast into joint, gut, and recovery formulas. Consumer recognition is high, the format options are flexible, and the price points support premium positioning.

PowderStick packReady-to-drink
Taurine supplement ingredient

Taurine

The amino acid riding the longevity research wave with a 50-year safety record.

Taurine is a sulfur-containing amino acid abundant in heart, retina, and brain tissue. The 2023 Science paper on taurine deficiency as a driver of aging pulled it into the longevity conversation. Safety profile is excellent, formulation is easy, and the new positioning angles are strong.

PowderCapsuleStick pack

Herbal & Botanical

Traditional and modern plant-based actives. Adaptogens, functional mushrooms, and standardized herbal extracts for mood, stress, and cognitive positioning.

Ashwagandha (KSM-66) supplement ingredient

Ashwagandha (KSM-66)

The flagship adaptogen of the modern stress-and-sleep category.

Standardized ashwagandha extracts (particularly branded KSM-66 and Sensoril) have become the dominant actives in stress, sleep, and cortisol-support formulas. Strong clinical file, recognizable brand extracts, and premium pricing support.

CapsuleTabletGummy (masked)
Functional Mushrooms supplement ingredient

Functional Mushrooms

Lion's mane, reishi, cordyceps, and chaga. The modern adaptogenic stack.

Functional mushroom extracts (lion's mane, reishi, cordyceps, chaga, turkey tail) have become a fast-growing supplement category, with cognitive, immune, and energy positioning. Extract specification (beta-glucan content, fruiting body vs mycelium) is the key differentiator.

CapsulePowderStick pack
Tongkat Ali (Eurycoma longifolia) supplement ingredient

Tongkat Ali (Eurycoma longifolia)

The Southeast Asian root extract behind the men's-vitality wave.

Tongkat ali (Eurycoma longifolia) is a Southeast Asian root extract with clinical data on testosterone, cortisol, stress, and exercise performance. Standardized eurycomanone-content extracts are the formulation choice for serious launches.

CapsuleTabletStick pack
Curcumin (Bioavailable) supplement ingredient

Curcumin (Bioavailable)

The anti-inflammatory standard. But only if you specify the right delivery form.

Curcumin is the principal active in turmeric and one of the most-researched anti-inflammatory botanicals available. Unformulated curcumin has poor oral absorption, so the formulation conversation is really about which bioavailable form you're using.

SoftgelCapsuleTablet
Saffron Extract (Affron® / Satiereal®) supplement ingredient

Saffron Extract (Affron® / Satiereal®)

The world's most expensive spice with clinical data rivaling first-line antidepressants.

Standardized saffron extracts (particularly Affron® and Satiereal®) have RCT evidence for depression, mood, ADHD, and appetite/weight management. Premium pricing, strong differentiation, and head-to-head data against SSRIs make this an unusually defensible botanical position.

CapsuleTabletSoftgel

Gut Health

Probiotics, prebiotics, and postbiotics. A fast-growing category with cross-over appeal into immunity, beauty, and metabolic wellness.

Multi-strain Probiotics supplement ingredient

Multi-strain Probiotics

The center of gravity for the fastest-growing wellness category.

Multi-strain probiotic blends (Lactobacillus and Bifidobacterium) are the backbone of the gut health category. Strain specificity, CFU potency, and delivery technology are the primary differentiators between commodity and premium positioning.

Delayed-release capsuleStick pack (freeze-dried)Chewable

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