First-Time Founders
Most first-time founders stall in the same place. You have a product idea, maybe a name, and then you hit a wall of vendor calls, minimum orders you can't afford, and regulatory forms nobody explains. We've taken 20+ brands from that exact spot to a finished product on the shelf. You bring the idea and the brand vision. We run the formulation, the manufacturing, the NPN or FDA paperwork, and the labels, and you talk to one person the whole way.
The roadblocks we take off your plate
Manufacturers won't talk to you until you can commit to 5,000+ units.
We start at 1,000 units across our six GMP-certified partners, so you can test the market before betting your savings on inventory.
You don't know what a formula costs, how long it takes, or what's legal to put on the label.
You get an itemized quote and a timeline up front, with regulatory review built into the process. No surprise costs or rejected labels later.
Coordinating a formulator, a lab, a label designer, and a co-packer is a second full-time job.
One point of contact manages all of it. You approve the decisions that matter and skip the back-and-forth.
You're not sure your idea is even allowed to make the claims you want.
We check your claims against FDA and Health Canada rules before anything gets printed, so you launch compliant the first time.
What you get working with us
- Launch your first product in 6-12 weeks instead of spending a year chasing vendors
- Start with 1,000 units, roughly 40% less capital than managing a 5,000-unit launch yourself
- One contact handles formulation, manufacturing, compliance, and packaging
- Sell in Canada, the US, or both, with the right registrations and bilingual labels handled for you
- Get an honest read on whether your idea is viable before you spend money on inventory
Services that fit this stage
Frequently asked questions
I only have an idea, not a formula. Can you still help?
Yes. Most of the founders we work with come to us with a concept and a target customer, not a finished formula. We either develop a custom formula with you or match you to one of 800+ existing formulas in our catalog, depending on your budget and timeline.
How much money do I need to launch?
A first run of 1,000 units usually starts around $8,000 to $15,000 depending on the format, ingredients, and packaging. We give you an itemized quote before you commit, so you can see exactly where the money goes.
Do I need a license to sell supplements in Canada or the US?
In Canada, your product needs a Natural Product Number (NPN) before it can be sold, and we handle that application. In the US there's no pre-approval, but the product and facility have to meet FDA requirements. We sort out which applies to you.
How long until I have product to sell?
Most first launches ship in 6 to 12 weeks. Custom formulas and NPN approvals add time; a private-label product from our catalog is on the faster end.
Ready to take the launch off your plate?
Tell us where you are and we'll put together a plan, a timeline, and an honest quote tailored to your product and budget.