Custom supplement formulation that ends with a formula you own
Our custom supplement formulation services build your product from scratch: ingredient selection, dosing, prototyping, and stability work, manufactured through GMP-certified partner facilities in the US and Canada. Most projects run 8 to 12 weeks from discovery to a production-ready formula, and 100% of the intellectual property transfers to you.
Capsules, tablets, softgels, powders, gummies, liquids, sachets.
- of the formula IP transfers to you
- 100%
- GMP partners across Canada and the USA
- 12+
- Health Canada applications worked on
- 200+
How custom supplement formulation works
Five stages, one point of contact. Timelines and pricing are set at discovery, so nothing after it comes as a surprise.
Discovery
A working session on your target customer, the problem the product solves, the claims you want to make, dosage-form preference, and budget. We flag regulatory constraints for your market (US, Canada, or both) before any bench work starts, so the formula is designed inside the rules rather than corrected later.
Formula design
Our formulators select actives, set doses against the clinical literature, and choose ingredient forms deliberately: magnesium glycinate against oxide, a branded extract against a commodity one where the branded version carries the research. You review a draft master formula with the reasoning written out.
Prototyping
Bench samples you can hold and taste. Capsule and tablet sizing, flavor rounds for powders, gummies, and liquids, and revisions until the product matches what you pictured in discovery.
Stability testing
Testing sets the shelf life, determines ingredient overages, and produces the data regulatory review requires. The amount of stability work depends on the combination of actives and the dosage form, and it is scoped into the project from the start.
Production handoff
The formula is optimized for manufacturability and placed with the partner facility in our network that runs your dosage form best. You receive the full documentation package, and the first production run is scheduled through one point of contact.
The dosage form is a design decision, not an afterthought. Some actives survive compression and some do not; some formulas want the dosing flexibility of a powder and some want the compliance of a once-daily softgel. Our capabilities pages cover what each form does well, and production runs through the same contract manufacturing network that will make the product at scale.
What you receive
A custom formula is more than a recipe. The handoff package is built so you could take the product anywhere.
Master formula file
Actives, doses, excipients, and the reasoning behind each choice. Yours outright: we do not license, resell, or reuse it for other clients.
Ingredient specifications
A specification sheet for every ingredient in the formula, so quality expectations are documented before the first production run.
Prototype samples
Physical samples from the prototyping rounds, matching the final formula in the dosage form you chose.
Stability summary
The stability data behind your shelf-life recommendation and ingredient overages, in the format regulatory review expects.
Regulatory review notes
What you can and cannot claim in your target market, reviewed by the same team that files NPN applications and handles US label compliance.
Production-ready documentation
Everything the manufacturing facility needs to run the formula, whether you produce through our network or take it elsewhere.
What we formulate
Every category links to the ingredient guides our formulators work from, so you can see the sourcing and dosing thinking before the discovery call.
Weight management
GLP-1 support stacks, satiety formulas, and metabolic blends.
Women's health
Hormone balance and cycle support formulas, including myo and D-chiro inositol at the researched 40:1 ratio.
Sleep and relaxation
Sleep stacks built on apigenin and magnesium glycinate.
Gut health
Multi-strain probiotic and digestive support formulas, with strain selection and CFU dosing documented.
Sports and performance
Pre-workout, recovery, and daily performance formulas around proven actives.
Healthy aging
NAD+ support and cellular energy formulas for the longevity market.
Stress and cognition
Adaptogen and nootropic formulas: ashwagandha KSM-66, L-theanine, and functional mushroom blends.
What custom formulation costs
Pricing is quoted per project and ranges with complexity. The drivers are concrete: how many actives the formula carries, whether they are branded or commodity ingredients, the dosage form, and how much stability work the combination needs. A single-active capsule sits at the simple end of the range. A multi-active gummy with branded ingredients and flavor development sits at the complex end.
After the discovery call you get a flat, itemized quote covering formulation, prototyping, and stability testing. The number is fixed before the work starts, and the itemization shows you where the complexity actually is, which sometimes changes the design conversation itself.
Custom formulation or private label
Custom formulation is the right path when the formula is the brand: a specific claim set, a differentiated ingredient combination, intellectual property competitors cannot copy. If the priority is speed to market, our private label catalog of 800+ proven formulas gets a branded product on shelf faster, and many brands start there while their custom formula is in development.
The full decision framework, with the trade-offs written out, is in our guide: private label vs custom formulation.
Often paired with
Common questions
Most custom formulas run 8 to 12 weeks from discovery to finalized, production-ready formula. More complex formulations (novel ingredients, specialty delivery formats, or combinations requiring stability work) can extend that to 14 to 20 weeks.
Pricing is quoted per project and ranges with complexity. The main drivers are how many actives the formula carries, whether they are branded or commodity ingredients, the dosage form, and how much stability work the combination needs. A single-active capsule sits at the simple end; a multi-active gummy with branded ingredients and flavor development sits at the complex end. After the discovery call you get a flat, itemized quote, so the number is fixed before the work starts.
You do. Full intellectual property ownership transfers to you from day one. We don't license, resell, or reuse your formula for other clients. Your formula, your documentation, your product.
Private label starts from a proven catalog formula and gets you to market fastest; custom formulation builds the product from scratch and ends with intellectual property you own. Brands that need differentiation, a specific claim set, or a formula competitors cannot copy choose custom. Brands validating a market usually start private label and graduate. The comparison is covered in detail in our private label versus custom formulation guide.
Yes. Formulas are reviewed for the market you plan to sell into by the same team that files NPN applications with Health Canada and handles US label compliance. If you plan to sell in both countries, we design to the stricter requirement from the start rather than reformulating later.
Yes. Our formulators track ingredient trends and regulatory status actively. We can build formulas around NMN, functional mushrooms, adaptogens, GLP-1 support stacks, and other emerging actives. With regulatory review up front so you don't end up with a formula you can't sell.
Yes. Every custom formula needs stability testing to set a shelf life, determine ingredient overages, and pass regulatory review. The scope depends on the number of test points and storage conditions, and it is quoted inside your project total rather than billed separately.
The target customer, the problem the product should solve, and any must-have ingredients or claims. A dosage-form preference helps but is not required; part of discovery is working out whether the product wants to be a capsule, powder, gummy, or something else. A reference product you admire is a useful shortcut.
Where we manufacture
Our GMP-certified partner facilities run in six regions across Canada and the United States. Each region page covers the local network, dosage forms, and regulatory ground.
Book a 30-minute call about your formula
Tell us the product you want to build and the market you want to sell it in. We will tell you what the development path looks like, where the complexity sits, and what a realistic timeline is. No homework before the call.