Launch your supplement brand on a proven formula
Choose from 800+ ready-to-launch formulas. White-label for the fastest path. Private-label when you want exclusivity through formula tweaks. Either way, we run the launch end to end: branding, packaging, regulatory, COAs, all at a 2,000-unit minimum.
2,000-unit MOQ. Flat-fee quotes. Canada and US, USD or CAD.
- formulas in our catalog
- 800+
- unit minimum order
- 2,000
- fastest path to shelf
- 6 wk
Which path is right for you?
White-label. Take a stock formula from our catalog and put your brand on it. Same medicinal ingredients, same dose, same dosage form. You get the fastest path to market (4 to 12 weeks*) and the lowest upfront cost. The trade-off is exclusivity. Other brands can sell the same formula. Right when you want to move a proven formula to market fast.
Private-label. Start from a catalog formula and modify it. Adjust the dose, swap an ingredient, change the flavor, add a complementary active. The finished product becomes exclusive to your brand. Timeline runs 4 to 12 weeks*. Cost sits slightly higher than white-label because of the formulation work. Right when you want a defensible SKU without a full custom build.
Custom formulation. Built from scratch by our formulators around a specific claim or hero ingredient. Full IP, full exclusivity, longest path at 8 to 12 weeks plus stability testing. Right when you want a brand that competes on formulation, not packaging. See the custom path
Planning to sell outside North America? Our export guide walks through the documentation, certifications, and timelines for shipping made-in-USA and made-in-Canada supplements abroad.
White label vs private label
Six differences that decide which path fits your launch. Both terms are defined in our supplement manufacturing glossary, along with custom formulation and the rest of the vocabulary suppliers use loosely.
| White label | Private label | |
|---|---|---|
| Product source | Existing catalog formula, unchanged | Existing catalog formula, modified |
| Formula changes | Label only | Dose, flavor, ingredient swaps, added actives |
| Exclusivity | Other brands can sell the same formula | Exclusive to your brand once modified |
| Minimum order | 2,000 units | 2,000 units |
| Timeline | 6 to 10 weeks* | 6 to 10 weeks* |
| Canada launch | NPN-covered catalog formulas only | Custom NPN application (we handle) |
*Typical timeline. Depending on which facility in our network runs your product, lead times range from 4 to 12 weeks.
What each path includes
Every path is quoted as one all-in project covering formulation work, branding, regulatory, COAs, and your first production run. Your quote depends on dosage form, ingredient costs, run size, and packaging complexity. We give you a flat number on the discovery call.
White label
2,000 units, 6 to 10 weeks*
Catalog formula, your brand on the bottle. Fastest path to revenue.
- Catalog formula access
- Brand identity and label design
- Bilingual label where needed
- Regulatory review and filing
- ISO 17025 COAs on every batch
- First production run included
Private label
2,000 units, 6 to 10 weeks*
Catalog formula, modified to your spec. Exclusive once we change it.
- Formula customization (dose, flavor, additives)
- Brand identity and label design
- Bilingual label where needed
- Regulatory review and filing
- ISO 17025 COAs on every batch
- First production run included
Custom formulation
2,000 units, 8 to 12 weeks
Built from scratch around your hero ingredient and claim. 100% your IP.
- Formulator-led R&D
- Stability testing
- Full regulatory dossier
- Brand and packaging design
- ISO 17025 COAs on every batch
- First production run included
*Typical timeline. Depending on which facility in our network runs your product, lead times range from 4 to 12 weeks.
800+ formulas across 11 categories
Multivitamins, omega-3s, probiotics, collagen, greens blends, sleep stacks, sports nutrition, and more. Every formula is proven. It has been manufactured at scale, tested, and sold.
Catalog access is handled by your account rep. Book a call and we will walk through the formulas that fit your target customer.
Six dosage forms
Pick the format that fits your product positioning and consumer. Every form is available across the catalog.
What about Canada?
Canadian launches are a separate problem from US launches because of how the Natural Product Number works. The NPN is issued for a specific formula to a specific Product Licence Holder, not to a brand. That means a pure white-label launch in Canada usually requires the brand to file its own NPN, which adds 60 to 180 days to the timeline.
We get around that for many catalog formulas because we already hold NPN coverage on them. When that is the case, a white-label client can launch in Canada in weeks instead of months. For formulas where a fresh NPN is needed, our regulatory team prepares and files the application. Either way, you get one team running the launch, not three vendors.
How a launch runs week by week
- Week 1
Discovery call
Thirty minutes. You walk us through the product you want to sell, the target market, and your launch date. We tell you whether white-label or private-label is the right fit.
- Weeks 1 to 2
Catalog walkthrough
Your account rep walks you through the catalog formulas that match. You pick the starting point and lock the spec, including any modifications if you are going private-label.
- Weeks 2 to 4
Brand, packaging, label
Our design team builds the label, picks the bottle and closure, and finalizes secondary packaging. Bilingual where your market needs it.
- Weeks 2 to 6
Regulatory check
Runs in parallel with design. NPN coverage extended or a new application filed for Canada. FDA registration confirmed for the US. We tell you upfront which path applies.
- Weeks 5 to 8
Production and COA
Manufacturing through our partner network. Every batch ships with a Certificate of Analysis from an ISO 17025 accredited lab.
Why brands choose this path
Speed to market
Most first runs land between 4 and 12 weeks*, depending on which facility in our network runs your formula. The catalog formulas already exist, so we skip the R&D timeline and put the months you save back into selling.
One point of contact
We work as an extension of our partner facilities, so one project lead runs your formula, regulatory, packaging, and production across the GMP-certified network. One invoice, one timeline.
Regulatory bundled in
NPN coverage or new applications, FDA registration through our US partner, bilingual labels, COAs from ISO 17025 accredited labs. All inside the project, not a separate consultant.
Brands we have launched
“We already had the customers. What we didn't have was anyone who understood NPNs, and I wasn't about to learn. They filed it, it cleared first time, and I stayed out of it.”
Founder
Functional beverage brand, Ottawa
First pass, NPN approval“Three SKUs at once was the part I was worried about. They ran them in parallel and the labels came back together, which is the only reason it didn't turn into three separate projects on my desk.”
Managing director
Personal care brand adding supplements
3 SKUs, launched in parallel“The second product was much easier than the first. Our specs were already on file, so we skipped most of the back and forth. That's the reason we're still here rather than shopping around.”
Co-founder
Wellness brand, multi-SKU line
Repeat, second and third SKUClient names and brands are withheld under NDA. Quotes are from real projects; the roles and categories shown are accurate.
Common questions
Both let you sell a formula we already have. White-label means you put your brand on the formula as-is. It's the fastest, cheapest path, but no exclusivity. Private-label means we modify the formula for you (different dose, different flavor, an added ingredient) so the finished product is exclusive to your brand.
It varies by dosage form. Powders start at 1,000 units. Capsules, tablets, and liquids start at 2,000. Softgels and gummies start at 3,000, functional beverages run higher depending on format, and stick packs start at 50,000. The exact floor also depends on the facility we run the production through.
Sometimes, yes. If the catalog formula already carries NPN coverage we can extend, you can launch in weeks. If it doesn't, we file a new NPN, which adds 60 to 180 days to the timeline. Either path works. The choice depends on which formula you pick and how fast you need to launch.
Not on white-label or private-label. The formula stays in our catalog, even when we modify it for you. If formula ownership matters, custom formulation is the right path. That one is 100% your IP and we do not license, resell, or reuse your formula for other clients.
Yes. Many brands start with a white-label launch to move fast, then commission private-label modifications once they want a defensible, exclusive SKU. The catalog formula carries through; you pay the formulation-modification fee on the next run.
Brand identity, label design, bilingual labels where needed, regulatory review (NPN or FDA registration), COAs from ISO 17025 accredited labs, and the first production run. You get a complete launch, not just inventory.
Yes. Bottle size and material, cap style, label finish, secondary packaging are all in scope. We source through our packaging partner network, so MOQs are usually lower than going direct to packaging suppliers.
Yes. Your first production run can be packed and labeled for Amazon FBA, retail-ready cartons, or direct-to-consumer fulfillment. Tell us where it is headed on the discovery call and we will spec the packaging accordingly.
Where we manufacture
Our GMP-certified partner facilities run in six regions across Canada and the United States. Each region page covers the local network, dosage forms, and regulatory ground.
Book a 30-minute catalog walkthrough
Tell us what you want to sell and where. We will show you the catalog formulas that fit, walk through pricing and timeline, and answer questions about regulatory coverage. No homework before the call.